1. Introduction
Shift Momentum (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website or interact with our services.
2. Information We Collect
We may collect personal, technical, and usage information when you visit our website, submit a form, or engage our services.
a. Personal Information
- Name
- Email address
- Phone number
- Business name
- Website URL
- Any other details you provide in the message field
b. Technical & Usage Information
- IP address and approximate location
- Browser type and version
- Device type and operating system
- Referring website or traffic source
- Pages visited, time spent, and on-site actions
3. How We Collect Your Information
- Directly from you via forms, emails, or phone calls
- Automatically via cookies, pixels, and analytics tools
- Through advertising platforms (Google, Meta, etc.) when running campaigns
4. How We Use Your Information
- To respond to enquiries and provide services
- To operate and improve our website and content
- To manage and optimise digital advertising and remarketing
- To analyse performance and visitor behaviour
- To send updates or marketing communications (if subscribed)
- To comply with legal or regulatory requirements
5. Cookies and Tracking Technologies
Our website uses cookies, tracking pixels, and similar technologies to personalise your experience, measure performance, and optimise ads. These may include Google Analytics, Google Ads, and Meta (Facebook/Instagram) Pixel.
You can disable cookies in your browser settings. However, some site features may not function properly without them.
6. Advertising and Remarketing
We may use the data we collect to deliver personalised ads and measure marketing performance. Third-party vendors, including Google and Meta, may show our ads across the internet based on your past interactions.
You can opt out of personalised advertising at: Google Ads Settings and Facebook Ad Preferences.
7. Disclosure of Your Information
- Service providers (hosting, email, CRM, analytics, marketing)
- Advertising platforms for campaign management
- Professional advisers (legal, financial, IT)
- Regulators or law enforcement when required by law
We do not sell your personal data. All third parties are required to handle information securely and in accordance with privacy laws.
8. Data Storage and Security
We take reasonable steps to safeguard your information against misuse, interference, loss, and unauthorised access. While we use secure systems, no online platform can guarantee absolute security, and you acknowledge this risk by using our website.
9. Overseas Transfers
Some of our service providers (such as Google and Meta) may process data outside Australia. By using our site, you consent to this transfer.
10. Access and Correction
You may request access to, or correction of, the personal information we hold about you by contacting us. We’ll respond within a reasonable timeframe in line with the Australian Privacy Principles.
Email us at: [email protected]
11. Email Marketing and Communications
If you subscribe to updates, we may send you news or marketing material. You can opt out anytime by clicking “unsubscribe” in our emails or contacting us directly.
12. Third-Party Websites
Our website may contain links to other websites. We are not responsible for their content or privacy practices and recommend reviewing their policies before sharing personal data.
13. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on this page.